No Cause Of Action Exists For “Genericide” Or Disparagement Of A Trademark

The Ninth Circuit has rejected a plaintiff’s attempt to sue a defendant who publicly pressed his opinion that the term “freecycle” should be in the public domain.

In Freecycle Network, Inc. v. Oey, No. 06-16219, 2007 WL 2781902 (9th Cir. Sept. 26, 2007), plaintiff brought claims purportedly under the Lanham Act to enjoin defendant from proclaiming that plaintiff had no right to assert that “freecycle” is a trademark, which it termed “trademark disparagement.” Plaintiff also sought to stop defendant from trying to use the term as part of the English language so as to make it a generic term incapable of being registered as a trademark, which it called “genericide.”

The Ninth Circuit refused to recognize that the Lanham Act or common law provided such causes of action. The statute permitted claims for disparagement of a product itself, not the trademark for the product. The court also noted that the means for trademark owners to avoid letting a mark become generic is by using publicity campaigns to encourage the public not to use a mark in common parlance, rather than by suing people who allegedly misuse it.